The 7th season of the Airtel Rising Stars has been launched on Wednesday, 7th June 2018 at the Star Times Stadium, Lugogo in Kampala.
The top brass of Airtel Uganda Limited represented Uganda’s biggest telecom brand.
Managing Director, VG Somasekhar led the delegation, flanked by the marketing director Mr. Indrajeet Kumar Singh, Noela Byuma (Brand Strategy Manager) and the Public Relations Officer (PRO) Faith Fiona Bugonzi.
The FUFA team had the 2nd Vice President Darius Mugoye, Executive Committee member Rogers Byamukama, FUFA Youth Development officer Bashir Mutyaba and the marketing director Esther Musoke.
In his opening remarks, Mugoye lauded Airtel Uganda for the great initiative of starting this grass roots football development programme;
We are excited that the 7th edition of the Airtel Rising Stars U-17 programme is here. For the previous editions, there has been value added to the game of football. Since 2011, a number of stars have graduated to the Uganda Cranes, U-20 and the U-23. We are excited about the partnership with Airtel Uganda. No wonder, that during this partnership, we managed to have the Uganda Cranes promoted to the African Cup of Nations. As a federation, we believe in building from the grass roots. Thank you Airtel Uganda and the media who have worked hard to promote this programme.
During his submission, VG Somasekhar talked about the Corporate Social Responsibility (CSR) cause that the company has undertake over the years where sports, education and cultural development belong;
We are transforming the telecom industry in Uganda. It gives me great joy in kicking off this season 7 of the Airtel Rising Stars. Our Vision is to the best loved brands in the daily lives of Uganda. With the best communication and we want to bring out the next stars. There are 56 tribes in Uganda, Football is the 57th tribe that unites many tribes. Like our brand ambassador Eddie Kenzo, football first identified him. Football got him to school and Football got him to music. We encourage many young kids to take on football. This game is not only limited to Kampala. It is to be played across the 8 regions of FUFA. We support football (through the Uganda Cranes sponsorship, Airtel Rising Stars and Airtel Masaza Cup), Kabaka Birthday run, education and culture. Airtel Uganda’s relationship with sports is well documented. Since 2011, we are growing strong and bigger
During the launch, the official kits that will be used for the 7th Airtel Rising Stars tournament were also unveiled before an exhibition girls football game was played between the Katuuso community girls.
The inter-districts qualifiers are due to kick off mid-June across the country before the regionals will take center stage in July.
The national finals will be played at the Buhinga Stadium in Fort Portal.